Who we are and what we do!

Established in 2009, the Saskatoon Berry Council of Canada (SBCC) is a not for profit organization that represents the Canadian Saskatoon Berry industry. The goal of the organization is to create industry growth in domestic and international markets. This involves developing a market strategy that contains achievable objectives, and measurable benchmarks and milestones. Currently there are 36 members of the Council, representing 2.5 million pounds of production.

The Saskatoon Berry industry in Canada is comprised of 900 farms with Saskatoon Berry production on a total of 3,223 acres worth approximately $8.5 million to the Canadian economy.

The major challenge faced by this industry?

Saskatoon Berries are relatively unknown in other parts of Canada and around the world. As a result, the market for Saskatoon Berries is limited mostly to the Prairie Provinces. The viability of this industry will rely on the Council's ability to attract larger markets domestically and internationally through strong market awareness, education and targeted messages to stakeholders.