Established in 2009, the Saskatoon Berry Council of Canada (SBCC) is a not for profit organization that represents the Canadian Saskatoon Berry industry. The goal of the organization is to create industry growth in domestic and international markets. This involves developing a market strategy that contains achievable objectives, and measurable benchmarks and milestones. Currently there are 36 members of the Council, representing 2.5 million pounds of production.

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The Saskatoon Berry industry in Canada is comprised of 900 farms with Saskatoon Berry production on a total of 3,223 acres worth approximately $8.5 million to the Canadian economy.